Privacy & data use

Privacy Policy

This policy explains how PupWiki collects, uses, stores, and shares information when you visit pupwiki.com, use our tools, click affiliate links, or interact with ads.

Last updated: April 27, 2026 Applies to: pupwiki.com

PupWiki (“we,” “us,” or “our”) operates the website at pupwiki.com. We provide dog breed information, care guides, cost tools, name tools, product guidance, and related editorial resources.

We do not sell personal information for money. We use common website technologies such as hosting logs, analytics, advertising cookies, affiliate tracking, and local browser storage to operate and improve the site.

Data collection

Information we collect

Automatically collected information

When you visit PupWiki, our hosting and security providers, including Cloudflare, may automatically process standard technical data such as your IP address, browser type, device type, operating system, referring URLs, pages visited, approximate location, timestamps, and log data. This helps us keep the site secure, reliable, and fast.

Analytics information

We may use Google Analytics 4 to understand how visitors use the site. Analytics data can include pages viewed, device type, session duration, referral source, and general geographic region. We use this information in aggregate to improve content, navigation, and site performance.

Information you provide

If you contact us by email or through a contact form, we may collect your name, email address, subject, message, and any information you choose to include. We use this information only to respond to your message, handle corrections, or manage legitimate site-related communication.

Local tool data

Some PupWiki features may store preferences locally on your device. For example, the dog name generator may save favorite names or recent options in your browser’s localStorage. This data stays on your device unless you choose to copy, export, or share it.

Cookies

Cookies and local storage

PupWiki and third-party services may use cookies, pixels, local storage, or similar technologies for site functionality, analytics, advertising, affiliate tracking, fraud prevention, and performance measurement.

Essential site data Required for basic site security, performance, routing, and normal website functionality.
Analytics cookies Google Analytics 4 may be used to understand traffic patterns, popular pages, and general site performance.
Advertising cookies Google AdSense and related Google advertising services may use cookies to serve, measure, and personalize ads where permitted.
Affiliate tracking Affiliate partners may use cookies or tracking parameters after you click a product or partner link.
Local browser storage Some PupWiki tools, such as dog name favorites or local preferences, may store data locally on your device.

You can usually control cookies through your browser settings. Blocking cookies may affect some features, analytics, advertising, or affiliate tracking.

Advertising

Google AdSense and advertising cookies

PupWiki may use Google AdSense to display advertisements. Third-party vendors, including Google, may use cookies to serve ads based on a user’s prior visits to PupWiki or other websites.

Google’s use of advertising cookies enables Google and its partners to serve ads to users based on their visit to PupWiki and/or other sites on the Internet. These ads may be personalized or non-personalized depending on your location, consent choices, browser settings, and Google account settings.

Your advertising choices

You can opt out of personalized advertising by visiting Google Ads Settings . You can also learn more about how Google uses data from partner sites at Google’s partner sites policy page .

Google and other advertising providers may process data such as cookie identifiers, device information, approximate location, ad interactions, and page context to deliver, limit, measure, and improve advertising.

Affiliate links

Affiliate partners and third-party websites

PupWiki may earn commissions from qualifying purchases or partner referrals. When you click an affiliate link, you may be redirected to a third-party website such as Amazon, AWIN partners, pet retailers, or other relevant providers.

These third-party sites may collect information through their own cookies, pixels, checkout systems, analytics, and privacy policies. We do not control how those third-party sites collect or use your information after you leave PupWiki.

Learn more about our commercial relationships in our Affiliate Disclosure.

Purpose

How we use information

We use collected information for the following purposes:

  • Operate, secure, and improve PupWiki.
  • Understand which content and tools are useful to readers.
  • Display and measure advertising where enabled.
  • Track qualifying affiliate referrals after users click partner links.
  • Respond to contact messages and correction requests.
  • Prevent fraud, abuse, spam, and technical problems.

We do not use contact messages to add you to marketing lists unless you explicitly opt in. We do not knowingly collect sensitive personal information through PupWiki.

Sharing

When information may be shared

We may share or allow processing of information with service providers that help us operate PupWiki, including hosting, security, analytics, advertising, affiliate tracking, email/contact handling, and performance tools.

We may also disclose information if required by law, to protect our rights, to investigate abuse or security issues, or as part of a business transfer involving PupWiki.

Rights

Your privacy rights

Depending on where you live, you may have rights regarding your personal information. These may include:

Access

You can request a copy of personal information we may hold about you.

Correction

You can ask us to correct inaccurate information.

Deletion

You can ask us to delete personal information where applicable.

Objection / restriction

You can object to or restrict some processing where the law gives you that right.

Portability

You can request certain data in a portable format where applicable.

Consent withdrawal

Where processing is based on consent, you can withdraw that consent.

To exercise privacy rights, contact us through our contact page. We may need to verify your request before taking action.

California privacy notice

California residents may have rights to know, delete, correct, and opt out of certain sharing or use of personal information for cross-context behavioral advertising. We do not sell personal information for money. Advertising and analytics services may process identifiers or usage data as described in this policy.

Retention

Data retention

We keep information only as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

  • Hosting and security logs are retained according to provider settings.
  • Analytics data is retained according to our Google Analytics configuration.
  • Contact messages may be retained for up to 12 months unless needed longer for legitimate reasons.
  • Local browser storage remains on your device until you clear it or the feature removes it.

Children

Children’s privacy

PupWiki is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it.

Security

Security

We use reasonable technical and organizational measures to protect PupWiki and the information processed through the site. No website or online service can guarantee absolute security, but we aim to reduce risk through reputable hosting, security, and access-control practices.

Updates

Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page.

Contact

Contact us

If you have questions about this Privacy Policy, advertising choices, affiliate tracking, or our data practices, please contact us through our contact page.

PupWiki · pupwiki.com